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E-commerce, internet online shopping and delivery concept. House
Concept of online shopping, internet payment, e-commerce.

What is E-commerce?

E-commerce refers to the buying and selling of goods and services through the internet. It has revolutionized the way we do business by enabling companies to reach a global audience and conduct transactions online. From large multinational corporations to small independent businesses, e-commerce has made it easier for companies of all sizes to reach customers and grow their businesses.

E-commerce eliminates the need for physical storefronts and allows companies to operate solely online, reducing costs and increasing efficiency. It also offers consumers the convenience of shopping from the comfort of their own homes, with access to a wider selection of products and services from around the world.

E-commerce has not only changed the way we shop, but also the way we pay. With the introduction of secure online payment methods, such as credit cards, PayPal, and mobile payment systems, e-commerce has made it easier for consumers to make purchases without the need for cash or checks. This has greatly increased the speed and convenience of online transactions.

Types of E-commerce

Woman choosing subscription plan

Business-to-consumer (B2C) e-commerce refers to the process of a business selling its products or services directly to consumers through an online platform. In other words, B2C e-commerce is the practice of companies selling their products to people like you and me over the internet, through websites or mobile apps. This allows consumers to easily purchase products from their homes or on-the-go, without the need to visit a physical store. B2C e-commerce has revolutionized the way people shop, making it faster, more convenient, and accessible for all.

Consumer-to-consumer (C2C) e-commerce refers to the exchange of goods or services between consumers through an online platform, such as an auction site, a classifieds site, or a peer-to-peer marketplace. This type of e-commerce is essentially when people like you and me sell products or services to other people over the internet. For example, if you have a toy that you no longer play with and want to sell, you could list it on a C2C platform, such as eBay or Facebook Marketplace, and someone else can purchase it from you. C2C e-commerce provides an opportunity for individuals to buy and sell products or services, without having to go through a business.

Business-to-business (B2B) e-commerce refers to the sale of goods or services between businesses over the internet. Instead of selling to individual consumers, companies sell to other businesses through online platforms. For example, if a clothing manufacturer wants to sell their products to a retailer, they can do so through a B2B e-commerce platform. This type of e-commerce is different from Business-to-consumer (B2C) e-commerce, which is the sale of products or services directly to individual consumers. B2B e-commerce helps businesses save time, increase efficiency, and reduce costs by streamlining their purchasing and sales processes through the use of technology.

Consumer-to-business (C2B) e-commerce refers to a situation where consumers sell products or services to businesses through online platforms. This type of e-commerce is different from the traditional model, where businesses sell products or services to consumers. For example, if a consumer creates a website offering a service, such as graphic design, and a business wants to purchase that service, they can do so through a C2B platform. C2B e-commerce provides a new way for consumers to monetize their skills and for businesses to find and purchase services from individuals in a convenient and efficient manner.

Mobile commerce (m-commerce) refers to the buying and selling of goods and services through mobile devices, such as smartphones and tablets. This includes any transactions that are conducted through a mobile device, whether it’s making a purchase through an online store, using a mobile app to order food delivery, or using a mobile wallet to make payments. M-commerce has become increasingly popular in recent years as more people use their mobile devices for shopping and other transactions. With the convenience of being able to make purchases from anywhere at any time, m-commerce has changed the way people shop and has made it easier for businesses to reach and sell to consumers.

Social commerce is a type of e-commerce that involves using social media platforms to buy and sell products and services. This can include anything from shopping through an online store directly on a social media site, to using social media to research products and read reviews before making a purchase. Social commerce takes advantage of the social aspect of social media by allowing users to share products and purchase recommendations with their friends, family, and followers. By integrating shopping into the social media experience, social commerce has become a popular way for businesses to reach consumers and for consumers to find and purchase products they are interested in.

Digital marketplaces are online platforms that bring together buyers and sellers from all over the world. Think of it like a virtual shopping mall where you can browse and purchase products from a variety of different stores, all in one place. Some of the most well-known digital marketplaces include Amazon, eBay, and Etsy. With a digital marketplace, you can access a huge variety of products and services, compare prices, and make purchases all from the comfort of your own home or while on the go. Digital marketplaces make shopping easier, more convenient, and more accessible to people all over the world, and are becoming increasingly popular as more and more people turn to online shopping.

Subscription-based e-commerce is a type of online shopping where customers pay a regular fee to receive goods or services on a recurring basis. Think of it like a club or a membership. For example, you might pay a monthly fee to receive a box of beauty products, a monthly delivery of healthy snacks, or access to a streaming service for movies and TV shows. Instead of having to remember to go to the store and buy things you need or want, with subscription-based e-commerce, you can set it up once and have the items you need delivered to you automatically. This can make life easier and more convenient, and is especially popular for things like food, beauty products, and entertainment.

E-commerce with Cybertunities

secured transactions

Here at Cybertunities, we take our business partners’ security seriously. We make sure that credit card transactions are secured with Payment Card Industry (PCI) compliance.


Inventory control

Cybertunities will help you take control of your stock levels real-time.

hassle free shipping

Cybertunities will integrate your e-store with couriers of your choice.

Tax Feature

Cybertunities will help make calculating sales tax easy for you.

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